Doing sales in the solar industry can be quite difficult. There are different sales methods to find leads, in this article we are discussing inbound sales via your website and how to setup SEO for solar lead generation. For doing this type of lead generation there are two things needed:
To begin, have relevant content (text and images) on your website. This helps improve the position of your website in search engines such as Google and Bing and therefore increase website visitors. Secondly, a way to convert the visitors on your website into leads.
It sounds simple, but how do both work and why are both needed?
How to be visible in search engines
Every solar business that has a website wants that their website appears at the top of the results in search engines. If not appearing first, why otherwise spend money on building a website? Good question, but often after launching a website there is a quick realization that reaching that goal is not easy. The main issue is often that it is not clear where to start. Or content is written on websites, but it never makes the website appear on a high position in the search results of search engines.
Search engines read your website, so the words you use on your site determine whether or not your site will rank in their results pages. Your website should be well-designed, with a great user interface, and all the technical stuff that makes your site rank in Google should also be covered. But without good quality content and correct use of keywords, your site does not stand a chance in the search engines.. When writing content for your website it is key that the right strategy for keywords is chosen and that Search Engine Optimization (SEO) rules are followed when writing content. Below we share insights on a successful strategy and will run through the steps on how to optimize your article for search engines.
Types of content
There is two types of website content, there is standard content, think of Homepage, About Us and Products / Services pages. This type of content will not much change and usually keywords are standard. And there is dynamic content, think of articles, guides, news and other blogs. This type of content are flexible and although a released article will not change, new articles can be added to the website at all time. This second type of content is the type of content you can use for making for your website more attractive for search engines and where you have room to play with keywords. What that means is that the more articles, guides, news and other blogs you have on your website, the more chance you have that your website appears higher in search results.
Long-tail keyword strategy: the right strategy for keywords
We recommend you to pick the long-tail strategy for keywords, this is a strategy that is not often followed. Below is explained what it is and why it works as a strategy.
Long-tail keywords strategy is a strategy whereby keywords are used that have less competition in search engines. They have less competition because most websites use short keywords. Because so many of the keywords are so short there is more competition in search engines and it is more difficult for a website to show up on the first few pages of a search engine. This means that using a longer keyword for content it can be brought to the first page (even the first search result) of search engines due to less competition.
An example to illustrate this is if the keyword word “second-hand office lamps” is implemented is has an average of 70 results. On the other hand, the keyword “lamps” are used and average of 700,000 results. The difference is staggering, and the term long tail comes from the shape of the distribution graph that represents the concept. It is like picking a niche.
With long-tail keywords a stellar article can be written that will yield actual results. It is proven that using long-tail keywords strategy can generate significant results for your website compare to a short keyword strategy. After you picked a long tail keyword strategy, the next step is setting up the SEO around it.
What is SEO and how does SEO work?
SEO (Search Engine Optimization) refers to optimizing your website content for search engines helping your web pages to rank higher in the search engines.
Rules for SEO
Moreover, to get your website to appear higher in the search results of search engines, 7 fundamental rules can be followed:
1. Make your meta title, link and excerpt attractive and have the keywords mentioned in them.
2. Make sure the main topic of the article is clear and matches with your keywords
3. Make sure the keywords come back in the, meta title, meta description, link and text in the article written.
3. Make sure that paragraphs are not too lengthy and easy to read, at least do not let them cover half of a web page.
4. Ensure that at least one internal and external link is added to text.
5. Add images and tag the images with the keywords.
6. Recommended is to have over 400 words. More is always better for SEO but make sure it makes sense.
7. Lastly, make sure to choose the correct categories and tags for the SEO article.
For further reference we would recommend you to read the Ultimate Guide to Content SEO.
Long tail keyword strategy combined with SEO for solar lead generation
A golden combination is having content written that is using a long-tail keywords strategy and using SEO, solar lead generation via your website will increases.
Convert visitors on your website into leads
After the number of visitors on your website increases, you have to make sure that you capture the details of this visitors, therefore it is key to have a clear a call to action (CTA) on your website. A call to action can be a form to request more information. You can also go beyond that and use more efficient ways to capture your website visitors and turn it into a lead. Tools such as Solarpush can help you to increase the number website visitors turning into a lead. Solarpush is a tool for your solar website that enables you to add a smart form to your website which makes the collection of contact details website visitors easier compare to traditional form.